Allsteps

Setting a new design in the fitness landscape

Allsteps is a French brand created by former athletes. They offer a connected gym concept on a human scale, where the effort is measured via the heart rate and where the members have personalized and quality training.

Role
Branding
UI/UX design
Creative direction
Design system

Year
2021

The brief was to create an identity that matches the brand's values. The inspiration for Allsteps is the art and decoration style with a touch of modernity. It’s clean, minimal, and modern, but wood and nature accents keep it feeling warm, friendly, and inviting.