Louvre x Niantic
Re-design of the cultural application of a famous french museum
Niantic wants to design an application that is both fun and cultural on a sumptuous playground: The Louvre. The concept of this app is based on the clear distinction of the two identified needs : service and experience.
The project aim was to give information to the visitors in their context and engaged them to interact and learn in an innovative way with their environment.
It was the first project where we had to mix culture and gaming!
Role
UX/UI design
Creative direction
Agency
West
Year
2018
The pyramid of light
The service mode
It’s an immersive guide for the visitor to find his way around and discover the musem’s large cultural offer (descriptions of works, audioguide, route, interactive maps)
Swipe to see all museum collections
Find artworks, audioguides, services and explore!
Never be lost thanks to the interactive map!
The upside down
The experience mode
It’s a plunge into the world of games thanks to virtual reality (riddles, (in) quest, hunts for objects linked to the museum's collections).
Let’s play!
Enter in the quest mode to play in augmented reality.
