NRJ group
Cross-brand radio app unified brand experience
The redesign aimed to modernize the user interface, improve navigation, and integrate new functionalities to enrich the user experience.
Role
UX/UI Design Interaction Design
Motion Design
Agency
Sedona Group
Year
2023
The NRJ app serves as a comprehensive platform for music enthusiasts, providing access to over 250 radio stations, thematic playlists, and a wide selection of podcasts.
UX research
We researched leading music and podcast apps to understand industry standards and innovative features.
Competitive benchmark
With insights gathered from the interviews, we developed 8 personas to represent the primary user groups.
These personas helped in understanding the besoins, preferences, and behaviors of NRJ group’ users.
Personae
Visuals of users journeys to understand and know all the exchanges between client users and the application.
Customer journey
App structure
The structure for the app is relatively simple to keep the user experience intuitive.
UI design
How can the visual identity of all the NRJ group brands be reconciled?
Moodboard
Design sytem
The design system unifies the group’s brand identities through a clear color structure and consistent typography hierarchy. Icons, UI components, and text styles ensure seamless visual coherence across the entire app experience.
Cover design
Create a strong, colorful, and instantly recognizable graphic identity. Each image uses a vivid, contrasting color palette to capture attention, while visually differentiating each musical universe (70s, rap, French hits, etc.).
High Fidelity Frames
After imagining a new design for the NRJ group application composed of a dynamic color palette and a neutral font, I proceeded to design the high-fidelity prototype.
Motion design
To engage users from the very first interaction, I designed a smooth, dynamic onboarding experience with playful animations that introduce the app’s features and set the tone.